Linguist J.L. Austin divides words into two categories:
CONSTATIVE: words that describe a situation.
PERFORMATIVE: words that incite action.
He describes how these categorizations give power to words and to your actions.He defines "the speech act" as an action performed by a speaker with the utterance, and this action includes terms such "ordering" "promising" "apologizing" "warning" etc.
Performative words should follow "Felicity Conditions", which are: To be AUTHORITATIVE, UNDERSTOOD, CLEAR, and ABLE TO BE EXECUTED.
http://ed.ted.com/lessons/speech-acts-constative-and-performative-colleen-glenney-boggs#review
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